Lake Mille Lacs Privacy Statement

PRIVACY STATEMENT

Mille Lacs Area Tourism Council (“MLAT”) operates the millelacs.com Website (the “Website”). You may use this Website only if you comply with and agree to be bound by this Privacy Statement and Terms of Use (collectively, these “Terms of Use”).

Please take a few minutes to review these Terms of Use before using the Website. By browsing, or otherwise using or contributing to the Website, you are agreeing to comply with and be bound by these Terms of Use. If you do not agree to these Terms of Use, you may not access, use, or contribute to the Website.

PRIVACY STATEMENT

MLAT is committed to maintaining a Website that protects the individual’s right to privacy. We do not require personal information from our visitors, nor do we collect any personally identifying information (name, email address, Social Security number, or other unique identifier) unless you knowingly provide it.

E-mail Address Registration

In certain areas of the Website you may be prompted to provide an e-mail address. This information will only be used for the distribution of requested travel information, including but limited to, e-newsletter subscriptions, custom travel planners, and for contacting winners of sweepstakes and contests. MLAT does not sell e-mail addresses.

Other Information You May Provide to Us

You may decide to send us personally identifiable information and other information or materials through the Website, including by completion of online forms, entries to contests or sweepstakes, e-mail messages, or otherwise. All personally identifiable information you submit to us via such electronic communications will be managed in accordance with this Privacy Statement. We may use such information to provide you with further information or services (e.g. to provide you with brochures or other requested information, or to process your entry into a contest), to improve our Website for you, or otherwise as applicable. We may share such information with third parties, including co-sponsors of any contests or sweepstakes featured on the Website. In addition, we use personally-identifying information from consumers in various ways to further our customer’s protection and to provide better service.

Email Newsletters

We offer several free travel information email newsletters. There are many ways you may be subscribed to one or more of our newsletters: you explicitly asked to be subscribed to a newsletter; you gave us your email address when requesting travel information in the past, and told us you would like to receive travel information in the future; you signed up for a contest or sweepstakes, and agreed to receive travel information in the future; or other means.

Subscribing to any of our email newsletters requires positive confirmation from you by email, and options for unsubscribing from a newsletter are provided at the bottom of each newsletter.

Data Collection

To aid in Website management, certain information is collected for statistical and advertising purposes. MLAT may use software to create summary statistics, which are used for such purposes as assessing what information is of most and least interest to our customers, determining technical design specifications, and identifying system performance or problem areas. We may also collect information on what areas of our site you visit for future advertising purposes.

Information we collect about your visit may include:

The Website from which you linked directly to our Website if you have used another Website to reach our Website
The IP address of the computer from which you connect to our Website
The operating system and Web browser you use to view our Website
The date and time you accessed our Website
The pages you visit during your visit to our Website
The searches you execute on our Website
We use the information we collect to measure the number of visitors to the different sections of our Website, allowing us to make our Website more useful and accessible to visitors, and for advertising purposes.

Through Google Analytics, we collect aggregate, not individual, demographic, and general interest data about our users. We use this aggregate demographic and general interest data to better understand our users, for the purposes of providing better online services.

Cookies

Like many Websites, millelacs.com makes use of cookies, pieces of information stored on your computer which allows our Web servers to distinguish one visitor from another. We use cookies to allow you to use various personalization features of the Website that require registration; to obtain aggregate measures of users of our Website; and to promote more targeted advertising.

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Disclosure of Information

We may share personal information collected through this Website (including without limitation information collected through your entry into sweepstakes or contests we may offer through this Website) with our affiliated organizations, and with selected third-party marketing partners (including without limitation sponsors of various contests or sweepstakes offered through our Website), who may use it to contact you with information and offers they believe will be of interest to you. We also share personal information collected through this Website with third-party vendors who act for us or on our behalf, for example, to help us run promotions or provide other support services. Our affiliates and our marketing partners may also share personal information with vendors who provide support services to them.

In addition, you acknowledge, consent, and agree that MLAT may access, preserve, and disclose your personal information and content posted by you to the Website: (i) if required to do so by law; (ii) to respond to claims that any content you have posted to the Website violates the rights of third-parties; (iii) to respond to your requests for assistance; (iv) to protect the rights, property, or personal safety of MLAT, its users and/or the public; or (v) or in the event of a transfer of ownership of MLAT, merger, or other similar transaction.

If you would prefer that we not share your personal information with our affiliated organizations or marketing partners, or if you do not wish to receive e-mail messages or U.S. mail from us or our partners, you may indicate this preference by sending an email to vacation@millelacs.com (must include full name and address) or by writing us at Mille Lacs Area Tourism Council, PO Box 286, Isle, MN 56342. Be sure to include in the request your full name and address and specifically indicate that you wish to be removed from the mailing list. We will use reasonable efforts to honor such requests. You must understand, however, that even if you “opt-out,” you may still receive communications from our affiliated organizations or marketing partners, for example, if they initiated the communication before we received your “opt-out” request.